English Auction

🏆 English Auction

The English Auction is the most traditional and widely recognized auction type, often referred to as an ascending-bid auction.

• How it works: The auction begins with a base or reserve price. Participants place bids that must be higher than the current highest bid. The process continues until the auction period ends. The bidder with the highest offer at the closing time wins the domain.

• Benefits:

  • Transparent and competitive: every participant can see the current highest bid.

  • Encourages price escalation, which is particularly effective for premium or highly desirable domains.

  • Simple to understand, making it ideal for attracting first-time bidders.

• Use case: Best suited for auctions where competition is expected to drive up the final price, such as rare, brandable, or expiring premium domains.